“When buyers don’t know anything about your brand, they use your price as a strong indication of quality.” — Marlene Jensen Copy Share Image
“Is there a difference in the amount donated—based on the "suggested donation" you list? Desmet (1999 ["Asking for Less to Obtain More." Journal of… — Marlene Jensen Copy Share Image
“When buyers don’t know anything about your brand, they use your price as a strong indication of quality.” — Marlene Jensen Copy Share Image
“It’s great to come up with questions—and then be able to go find answers.” — Marlene Jensen Copy Share Image
![“Is there a difference in the amount donated—based on the "suggested donation" you list? Desmet (1999 ["Asking for Less to Obtain More." Journal of Marketing Research, 29 (4), 430–440.]) found it depends on which suggestions you manipulate. Suppose you have the following "suggested donations": •$15…” quote by Marlene Jensen](https://sms4smile.com/quotes/img-quotes/552/marlene-jensen-78793_2013_is-there-a-difference-in-the-amount-dona_1286906.jpg)
