Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills! — Perry Marshall Copy Share Image
If you could distill this down to a single principle its that the best marketers in the world know MARKETS first and foremost, and… — Perry Marshall Copy Share Image
How can we trust a religion that has advocated slavery and the subjugation of women throughout history? — Perry Marshall Copy Share Image
This is all about knowing a market, ... and it's so thorough that even if you don't have personal experience in that market you… — Perry Marshall Copy Share Image
“Relevance, Clarity, and Accuracy “Relevance” and “accuracy” refer to how well your ad copy matches what’s on your landing page. “Clarity” covers a wider… — Perry Marshall Copy Share Image
Accusing a home school kid of missing out on ‘socialization’ is like accusing a work-at-home entrepreneur of missing out on corporate politics. — Perry Marshall Copy Share Image
Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information… — Perry Marshall Copy Share Image
There are 6 billion people in the world and every single one is a diamond in some stage of being polished. Life is either… — Perry Marshall Copy Share Image
