Innovative companies have started to realize there are not enough 'green consumers' willing to pay more for something just because it's green. — Lynn Jurich Copy Share Image
There is a huge market for products and services aimed at what I like to call the Pocketbook Environmentalist: a shopper who's savvy enough to know things don't necessarily have to cost more just because they're good for the environment. — Lynn Jurich Copy Share Image
With Zipcar, consumers avoid the upfront cost of buying a car, not to mention gas, insurance, and repairs. Plus, they reduce the number of… — Lynn Jurich Copy Share Image
It's common for cultural shifts to start with young, urban adopters before going mainstream. — Lynn Jurich Copy Share Image
We believe widespread adoption of home solar will significantly improve life in cities by phasing out polluting coal plants, eliminating miles of ugly new… — Lynn Jurich Copy Share Image
As we settle into 2013, I predict this: We'll see companies that promote this shift from private ownership thrive. More people will be able… — Lynn Jurich Copy Share Image
With the right infrastructure in place, home solar will be recognized publicly as affordable, easy, and smart, and every new home built in the… — Lynn Jurich Copy Share Image
You have to accept the fact that not all your decisions are going to be right - and when they are wrong, you have… — Lynn Jurich Copy Share Image
Since I work in home solar, I can't resist focusing on the amazing developments happening here. What many homeowners don't know is that they… — Lynn Jurich Copy Share Image
All people believe in America, jobs, creating energy here, not being dependent on foreign energy sources. — Lynn Jurich Copy Share Image
Rooftop solar is the first true form of competition that utilities have ever faced, and that is why they're attacking it. — Lynn Jurich Copy Share Image
Before solar, before Sunrun, if consumers wanted electricity, there was a monopoly of someone who told you how much it costs. — Lynn Jurich Copy Share Image
We're leading a fundamental shift from centralized energy to distributed energy. Energy will go in that direction, just like mainframe computers went to client… — Lynn Jurich Copy Share Image
For me, not owning a car means I may spend a little extra time on public transportation, but I can use that time to… — Lynn Jurich Copy Share Image
