“When people were attempting to persuade others in the legendary Arena in ancient Greece, frame battles were frequently conducted. The delivery and techniques may have changed over time, but the fundamental ideas behind frame control have mostly remained the same.” — Josh King Madrid Copy Share Image
“Reframe obstacles into challenges and the stress will dissolve completely. For instance, an embarrassing moment at work can seem funny when put in a long-term frame. When we change the frame we change the meaning. Was it a waste of… — Josh King Madrid Copy Share Image
