Pay-Per-View is run by drama. It is. It's true. I've done the research for myself. You look at Jon Jones. When Jon Jones fought Machida, probably did about $200,000, $300,000. When he fought Cormier, they made, like, $875,000. — Demetrious Johnson Copy Share Image
As soon as Zuffa bought Strikeforce, Jon Jones fought right after that and everybody was blowing up my Twitter about fighting Jon Jones. That would be fun for me because he's so unorthodox. — Dan Henderson Copy Share Image