“Discovering that difference all came down to a simple but powerful idea. Liniger knew that RE/MAX was not in the real estate business; it was in the real estate agent business. Its true customer was not the home buyer in… — Phil Harkins Copy Share Image
“That night, they sat around the hotel room with a bottle of tequila and some salt and limes and talked about names for the new real estate company. A few ideas sprang up right away but got rejected just as fast. A half bottle of tequila later, the name "Real Estate Maximums Incorporated" was tossed around as a possibility. Nobody… — Phil Harkins Copy Share
“Discovering that difference all came down to a simple but powerful idea. Liniger knew that RE/MAX was not in the real estate business; it… — Phil Harkins Copy Share Image
