Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. — Maurice Saatchi Copy Share Image
I can't see what's wrong about assuming intelligence in your audience and what's bad news about being rewarded for assuming that. — Steven Moffat Copy Share Image
I like working with people who respect the intelligence of their audience. — Graham Linehan Copy Share Image
Never underestimate the intelligence of the audience; make good programmes, and they will come. — Armando Iannucci Copy Share Image
