A most important, but also most elusive, aspect of any tool is its influence on the habits of those who train themselves in its use. If the tool is a programming language this influence is, whether we like it or… — Edsger Dijkstra Copy Share Image
When marketers influence habits, they influence peoples' self-identity. And so when a group or company does something that doesn't correspond to our core values, it feels like a betrayal. — Charles Duhigg Copy Share Image
