Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery wears out. Inventories get depleted. Technology becomes obsolete. Brand loyalty is the only sound foundation… — Jim Mullen Copy Share Image
The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for… — Jim Mullen Copy Share Image
In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When… — Jim Mullen Copy Share Image
Sometimes you get more creativity when you're in a box than when you can do anything. In really difficult situations, sometimes, you get the… — Jim Mullen Copy Share Image
Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down.… — Jim Mullen Copy Share Image
