The way positive reinforcement is carried out is more important than the amount. — B. F. Skinner Copy Share Image
An important fact about verbal behavior is that speaker and listener may reside within the same skin. — B. F. Skinner Copy Share Image
To require a citizen to sign a loyalty oath is to destroy some of the loyalty he could otherwise claim, since any subsequent loyal… — B. F. Skinner Copy Share Image
A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it. — B. F. Skinner Copy Share Image
The problem of far greater importance remains to be solved. Rather than build a world in which we shall all live well, we must… — B. F. Skinner Copy Share Image
I remember when I was a freshman in college, I was still somewhat bothered by... worried... about religion. I remember going to this professor… — B. F. Skinner Copy Share Image
Those who have had anything useful to say have said it far too often, and those who have had nothing to say have been… — B. F. Skinner Copy Share Image
A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine… — B. F. Skinner Copy Share Image
The simplest and most satisfactory view is that thought is simply behavior - verbal or nonverbal, covert or overt. It is not some mysterious… — B. F. Skinner Copy Share Image
The alphabet was a great invention, which enabled men to store and to learn with little effort what others had learned the hard way-that… — B. F. Skinner Copy Share Image
The people who control the condition in which we live have no reason to think beyond more than the next five or 10 years. — B. F. Skinner Copy Share Image
I am opposed to the military use of animals. I am also opposed to the military use of men. — B. F. Skinner Copy Share Image
