I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process. — Anita Roddick Copy Share Image
I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn't about the production of the human spirit, we are in big trouble. — Anita Roddick Copy Share Image
There are a lot of dark sides to success, but the light side of it is the ability to be opportunistic, and to be… — Anita Roddick Copy Share Image
What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a… — Anita Roddick Copy Share Image
But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it… — Anita Roddick Copy Share Image
Creativity comes by breaking the rules, by saying that you're in love with the anarchist. — Anita Roddick Copy Share Image
You educate people, especially young people, by stirring their passions, so you take every opportunity to grab the imagination of your employees, you get… — Anita Roddick Copy Share Image
The predominant idea behind globalization, in its most virulent form, is an unpleasant kind of social Darwinism - that the world is for winners… — Anita Roddick Copy Share Image
Business is not financial science, it's about trading.. buying and selling. It's about creating a product or service so good that people will pay… — Anita Roddick Copy Share Image
The freedom that comes with globalization is freedom for the rich and powerful nations to further exploit and further marginalize those at the bottom… — Anita Roddick Copy Share Image
if companies are in business solely to make money, no consumer can fully trust what they do or say. — Anita Roddick Copy Share Image
Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice. — Anita Roddick Copy Share Image
