“In other words, when testing a hypothesis of similarity, people look for evidence of similarity rather than dissimilarity, and when testing a hypothesis of dissimilarity, they do the opposite. The relationship one perceives between two entities, then, can vary with… — Thomas Gilovich Copy Share Image
“it seems that once again people engage in a search for evidence that is biased toward confirmation. Asked to assess the similarity of two entities, people pay more attention to the ways in which they are similar than to the… — Thomas Gilovich Copy Share Image
