“Just as happiness is best experienced by not aiming for it directly, profits are best achieved by not making them the primary… — John E. Mackey Copy Share Image
“To tap this deep wellspring of human motivation, companies need to shift their emphasis from profit maximization to purpose maximization.19” — John E. Mackey Copy Share Image
“Businesses must view people not as resources but as sources.16 A resource is like a lump of coal; you use it and it’s gone.… — John E. Mackey Copy Share Image
“Just as happiness is best experienced by not aiming for it directly, profits are best achieved by not making them the primary goal of… — John E. Mackey Copy Share Image
