Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all… — John Gruber Copy Share Image
I went to Drexel University, majored in computer science. Drexel has a great program - they call it co-op - but its, like, mandatory… — John Gruber Copy Share Image
I've always said my audience is just me. It's somebody out there who's exactly like me and just isn't writing Daring Fireball. — John Gruber Copy Share Image
The quality of any creative endeavor tends to approach the level of taste of whoever is in charge. — John Gruber Copy Share Image
I think Apple Watch might be a tougher sell to current watch wearers than non-watch wearers. Non-watch wearers have an open wrist, and if… — John Gruber Copy Share Image
The iPhone is not and never was a phone. It is a pocket-sized computer that obviates the phone. The iPhone is to cell phones… — John Gruber Copy Share Image
Car accidents kill so many of us; we're not going to give up cars, so it seems like we ought to make them harder… — John Gruber Copy Share Image
You have to keep plugging away. We are all growing. There is no shortcut. You have to put time into it to build an… — John Gruber Copy Share Image
There are a lot of people I dislike in the world. I mean, a lot. I don't follow any of them on Twitter. — John Gruber Copy Share Image
The only people who don’t love apps are pundits who don’t understand that apps aren’t really in opposition to the open Internet. They’re just… — John Gruber Copy Share Image
People are willing to trade money for something that they can touch, not ones and zereos. — John Gruber Copy Share Image
