“The reframe for the question “What do you want to be when you grow up?” is this: “Who or what do you want to grow into?” Life is all about growth and change. It’s not static. It’s not about some… — Bill Burnett Copy Share Image
“answer. Donald’s dysfunctional belief was related to Janine’s, but he’d held on to it for much longer—a life of responsible and successful work should make him happy. It should be enough? But Donald had another dysfunctional belief: that he couldn’t stop doing what he’d always done. If only the guy in the mirror could have told him that he was… — Bill Burnett Copy Share
“When you finally get down to making a choice from your narrowed-down list of alternatives, and you’ve cognitively evaluated the issues, and emotionally and meditatively contemplated the alternatives, it may be time to grok it. To grok a choice, you don’t think about it—you become it. Let’s say you’ve got three alternatives. Pick any one of them and stop thinking… — Bill Burnett Copy Share
“Dysfunctional Belief: To be happy, I have to make the right choice. Reframe: There is no right choice—only good choosing.” — Bill Burnett Copy Share Image
“We mostly use cognitive knowing—all that good, objective, organized, informational kind of knowing—the sort of knowing that gets you A’s in school. But we… — Bill Burnett Copy Share Image
“Design doesn’t just work for creating cool stuff like computers and Ferraris; it works in creating a cool life. You can use design thinking to create a life that is meaningful, joyful, and fulfilling. It doesn’t matter who you are or were, what you do or did for a living, how young or how old you are—you can use the… — Bill Burnett Copy Share
“Decision making is stressful, so the best time to prepare for good choosing is when there’s no choice at stake. That’s when you can invest in your emotional intelligence and spiritual maturity so that those muscles are strong and trained when it’s decision or game time. The best time to get ready for step three is months or years before… — Bill Burnett Copy Share
“A well-designed life is a life that is generative—it is constantly creative, productive, changing, evolving, and there is always the possibility of surprise. You… — Bill Burnett Copy Share Image
“Dysfunctional Belief: Happiness is having it all. Reframe: Happiness is letting go of what you don’t need.” — Bill Burnett Copy Share Image
“Dysfunctional Belief: I am looking for a job. Reframe: I am pursuing a number of offers.” — Bill Burnett Copy Share Image
“It's worth emphasizing that failures and hardships are a part of every life, even the well-designed ones.” — Bill Burnett Copy Share Image
“In fact, in the United States, only 27 percent of college grads end up in a career related to their majors.” — Bill Burnett Copy Share Image
“Most people fail not for lack of talent but for lack of imagination. You can get a lot of this information by sitting down… — Bill Burnett Copy Share Image
