We're trying to make the music service a cultural point of reference, and that's why we're making video. We're making video for our Apple Music customers and our future customers. — Jimmy Iovine Copy Share Image
That diploma you hold in your hands today is really just your learner's permit for the rest of the drive through life. Remember, you don't have to be smarter than the next person, all you have to do is be… — Jimmy Iovine Copy Share Image
If you love your dad, it’s tough when he dies. If you don’t like your dad, it’s tough when he dies. Because you lose… — Jimmy Iovine Copy Share Image
I am blessed with the energy of a chimpanzee. There is nothing I can't get up for and give it a hundred percent. — Jimmy Iovine Copy Share Image
Seeing young people caring about sound again and realizing that it's not cool to not have good sound, that means a lot. — Jimmy Iovine Copy Share Image
The great artists of music have always innovated and boldly changed the game, but the industry itself has not. — Jimmy Iovine Copy Share Image
I learned how to do absolutely nothing - I didn't learn one thing in high school. If I had to get a job at… — Jimmy Iovine Copy Share Image
Apple, of all the global tech companies, was the one that understood why artists make things. — Jimmy Iovine Copy Share Image
I'm happy with studio infiltration, but I'm thrilled when I see 12- to 20-year olds walking down the street with Beats and not two-dollar… — Jimmy Iovine Copy Share Image
I always wanted to be where the cool was because I didn't think I was cool. But music was cool. — Jimmy Iovine Copy Share Image
