“Cooking with gas was a popular expression at the time, but it was an in-joke with us. When somebody was cooking with… — Ray Kroc Copy Share Image
“I had memorized the procedure when I watched the McDonald’s operation in San Bernardino, and I had done it exactly the same… — Ray Kroc Copy Share Image
“One of my suppliers told me, “Ray, you know you aren’t in the hamburger business at all. You’re in the french-fry business.… — Ray Kroc Copy Share Image
“A subject of much greater concern to me, however, was the great french-fry flop. I had explained to Ed MacLuckie with great… — Ray Kroc Copy Share Image
I believe in God, family, and McDonald's. And in the office, that order is reversed. — Ray Kroc Copy Share
“The best part of it for me personally was that every time I saw a new Walgreen’s store going up it meant new business.… — Ray Kroc Copy Share
Creativity is a highfalutin' word for the work I have to do between now and Tuesday. — Ray Kroc Copy Share
“We started Franchise Realty Corporation with $1,000 paid-in capital, and Harry parlayed that cash investment into something like $170 million worth of real estate.… — Ray Kroc Copy Share
“I was about to lose one of my biggest accounts, Walgreens, the people I had created a tremendous amount of business for and to… — Ray Kroc Copy Share
“One time a McDonald’s operator came to me with the idea he’d dreamed up to cut costs by producing a doughnut-shaped patty. His notion… — Ray Kroc Copy Share
I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think. — Ray Kroc Copy Share
If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call… — Ray Kroc Copy Share
“the basics have to be stressed over and over. If I had a brick for every time I’ve repeated the phrase QSC and V… — Ray Kroc Copy Share
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client. — Ray Kroc Copy Share
