Virtual Reality for Formula One could be fantastic - driving the car! — Martin Sorrell Copy Share Image
Formula One is not just multinationals. It's also about national players wanting to get global coverage. — Martin Sorrell Copy Share Image
I was carrying Jackie Stewart's bag! Formula One was pretty much the same back then. — Martin Sorrell Copy Share Image
The world is changing. And a lot of people in Formula One are starting to understand this. — Martin Sorrell Copy Share Image
If you run a country and want to put it on the global map you don't have so many choices. You can… — Martin Sorrell Copy Share Image
[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what… — Martin Sorrell Copy Share Image
What you want to see [in Formula One] is a highly competitive sport - and the more equal it is the more… — Martin Sorrell Copy Share Image
Formula One gives a platform to companies like Rolex - and that's just in media space, watching television or reading newspapers, digital… — Martin Sorrell Copy Share Image
If I were to be super critical, I would say Formula One is too tactical and not strategic enough. And that brings… — Martin Sorrell Copy Share Image
In that - and that is my personal view - Singapore delivers the most value, as they think about Formula One as… — Martin Sorrell Copy Share Image
If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a… — Martin Sorrell Copy Share Image
In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or… — Martin Sorrell Copy Share Image
The fast growing markets - the BRICS and Next Eleven - are the key. The next billion consumers are not going to… — Martin Sorrell Copy Share Image
There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less.… — Martin Sorrell Copy Share Image
[Formula One racing] will be very different - as the technology will be very different and that will make fans consume it… — Martin Sorrell Copy Share Image
[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time… — Martin Sorrell Copy Share Image
Formula One does very well. It is a very interesting asset. Could it be run in a different way? Sure it could… — Martin Sorrell Copy Share Image
I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally… — Martin Sorrell Copy Share
It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure. — Martin Sorrell Copy Share
I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't… — Martin Sorrell Copy Share
In the 19th century China dominated the manufacture of porcelain. Then European factories discovered a cheaper method of making pottery of equal quality, demolishing… — Martin Sorrell Copy Share
F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the biggest difference… — Martin Sorrell Copy Share
You could think about Vietnam and at some point in time about Nigeria. And then you head to South America: Argentina, Columbia, Peru. Probably… — Martin Sorrell Copy Share
If you run a country and want to put it on the global map you don't have so many choices. You can get the… — Martin Sorrell Copy Share
If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the… — Martin Sorrell Copy Share
F1 is exciting, its values are attractive and it could be an even better family sport. — Martin Sorrell Copy Share
The world is changing. And a lot of people in Formula One are starting to understand this. — Martin Sorrell Copy Share
I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother… — Martin Sorrell Copy Share
That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for… — Martin Sorrell Copy Share
Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time - after India… — Martin Sorrell Copy Share
Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities. — Martin Sorrell Copy Share
There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less. It is… — Martin Sorrell Copy Share
![“[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what was definitely different back then was the level of safety.” quote by Martin Sorrell](https://sms4smile.com/quotes/i/3ea/martin-sorrell-10724_dangerous_formula-one-racing-looking-after-jackie_1705697.png)
![“What you want to see [in Formula One] is a highly competitive sport - and the more equal it is the more exciting it is... the more volatile in the sense of results. If you have just one winner continuously it dulls the enthusiasm.” quote by Martin Sorrell](https://sms4smile.com/quotes/i/128/martin-sorrell-10724_competitive_what-you-want-to-see-in-formula-one-is-a_1222705.jpg)
![“In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.” quote by Martin Sorrell](https://sms4smile.com/quotes/i/b0c/martin-sorrell-10724_cups_in-fact-if-you-were-interested-in-a-glob_1216382.png)
![“[Formula One racing] will be very different - as the technology will be very different and that will make fans consume it in a completely different way. I said before that I believe that Virtual Reality will hit it big time.” quote by Martin Sorrell](https://sms4smile.com/quotes/i/0f7/martin-sorrell-10724_believe_formula-one-racing-will-be-very-differen_2580361.png)
![“[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver.” quote by Martin Sorrell](https://sms4smile.com/quotes/i/cec/martin-sorrell-10724_entertainment_formula-one-is-entertainment-and-it-comp_1823404.png)
