When I first started you would pitch a story because without a good story, you didn't really have a film. Later, once sequels started to take off, you pitched a character because a good character could support multiple stories. and… — Henry Jenkins Copy Share Image
That changes your whole perception of the film, your perception of the ending...The challenge for us, especially with the Lord of the Rings is how do we deliver that one piece of information that makes you look at the films… — Henry Jenkins Copy Share Image
...Fan fiction is a way of the culture repairing the damage done in a system where contemporary myths are owned by corporations instead of… — Henry Jenkins Copy Share Image
The worst thing a kid can say about homework is that it is too hard. The worst thing a kid can say about a… — Henry Jenkins Copy Share Image
When I first started you would pitch a story because without a good story, you didn't really have a film. Later, once sequels started… — Henry Jenkins Copy Share Image
“Anthropologist Mary Douglas (1991) examines the very thin line separating a joke from an insult: a joke expresses something a community is ready to… — Henry Jenkins Copy Share Image
If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and… — Henry Jenkins Copy Share
Although we've used the concept brand communities a couple of times, it's important to reiterate that communities aren't created, they are courted. Most brands… — Henry Jenkins Copy Share Image
Hello. My name is Henry. I am a fan. Somewhere in the late 1980s’, I got tired of people telling me to get a… — Henry Jenkins Copy Share Image
Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a… — Henry Jenkins Copy Share Image
We want to raise a generation of kids who have a mouse in one hand and a book in the other, — Henry Jenkins Copy Share Image
“thousands of people. She debated her opponent on National Public Radio and found herself in the center” — Henry Jenkins Copy Share Image
“The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning, published by the MIT Press, present findings from current research… — Henry Jenkins Copy Share Image
