Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the… — Tim Cook Copy Share Image
Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great… — Tim Cook Copy Share Image
I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others. So if hearing that… — Tim Cook Copy Share Image
When I go into my living room and turn on the TV, I feel like I have gone backwards in time by… — Tim Cook Copy Share Image
There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a… — Tim Cook Copy Share Image
Maybe law enforcement would like the ability to turn on the camera on your Mac. — Tim Cook Copy Share Image
The sidelines are not where you want to live your life. The world needs you in the arena! — Tim Cook Copy Share Image
Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition. — Tim Cook Copy Share Image
Our goal has never been to make the most. It's always been to make the best. — Tim Cook Copy Share Image
It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And… — Tim Cook Copy Share Image
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their… — Tim Cook Copy Share Image
From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list… — Tim Cook Copy Share Image
Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit… — Tim Cook Copy Share Image
We have never said that we're perfect. We've said that we seek that. But we sometimes fall short. — Tim Cook Copy Share Image
