I don't let the fans rule my world and rule what I do, or how I do it, because as artists we give what we give and you receive how you want to receive. — BeBe Zahara Benet Copy Share Image
Woo your biggest fans. This rule says concentrate your efforts at understanding on the 2 percent of consumers that personally drive 20 percent of sales and invite their friends and colleagues to enjoy you. — Michael J. Silverstein Copy Share Image