“We have already seen that when positive authority suggests a change in behavior, the recipient will accept it provided he is capable of doing so and provided it does not require drastic modification of belief or frustrate important needs. By… — Milton Rokeach Copy Share Image
“By what criteria can one decide which of a person's countless beliefs are primitive? The essential factor is that they are taken for granted: a person's primitive beliefs represent the basic truths he holds about physical reality, social reality, and… — Milton Rokeach Copy Share Image
“We have already seen that when positive authority suggests a change in behavior, the recipient will accept it provided he is capable of doing… — Milton Rokeach Copy Share Image
“By what criteria can one decide which of a person's countless beliefs are primitive? The essential factor is that they are taken for granted:… — Milton Rokeach Copy Share Image
“Joseph goes to the Social Service Department. "Can I help you?" the secretary inquires. Joseph answers: "Yes, I am God. I've come to see… — Milton Rokeach Copy Share Image
“As soon as they leave, Leon says to me: "I disagree, sir. There are people who aren't insane, and I'm one of them. People… — Milton Rokeach Copy Share Image
“One clear-cut fact does, however, emerge: placebos, prescribed for a paranoid schizophrenic by his authority referent, had served to inhibit for approximately two or… — Milton Rokeach Copy Share Image
“Leon reads aloud from an article in the Reader's Digest about voting to select a national flower. Leon votes for dandelions. Joseph and Clyde… — Milton Rokeach Copy Share Image
“ On Christmas. "Santa Claus represents God on assistance," said Clyde. "Santa Claus is a negative-idealed god, the pagan god of material worship," Leon… — Milton Rokeach Copy Share Image
“Leon was less withdrawn, more friendly, and he was, much of the time, in contact with reality. He was, in other words, getting better.… — Milton Rokeach Copy Share Image
“It's only when a man doesn't feel that he's a man that he has to be a god.” — Milton Rokeach Copy Share Image
“Deviation from the word of God is sentimentality and says 'you're right' to this one, and 'you're right' to that one, and the guy… — Milton Rokeach Copy Share Image
