Sometimes when I'm on the internet, I'll get this, like, which of these ad experiences would you prefer? And I'll have a choice of, like, a car, a pharmaceutical item or, you know, clothing. And I'm thinking, like, I don't… — Terry Gross Copy Share Image
“Leif and Tom found that, in general, when asked about their preferences for breaking up experiences, people want to disrupt annoying experiences but prefer to enjoy pleasurable experiences without any breaks. But following the basic principles of adaptation, Leif and… — Dan Ariely Copy Share Image
