Being able to evolve great franchises over time is the foundation of world-class entertainment companies. — Bobby Kotick Copy Share Image
I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of video games is lower than any other form of entertainment. — Bobby Kotick Copy Share Image
As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or… — Bobby Kotick Copy Share Image
The engineering, analytics, design, testing, and delivery behind our products offer some of the hardest engineering and business challenges in the world. As we've… — Bobby Kotick Copy Share Image
Autonomy leads to empowerment. We work hard to maintain a balance between collaboration and cooperation and independence. — Bobby Kotick Copy Share Image
When we created Overwatch at Blizzard, it was always with the expectation that we would be able to celebrate and recognize our players in… — Bobby Kotick Copy Share Image
You find out two executives are planning to break their contracts, keep the money you gave them, and steal 40 employees. What do you… — Bobby Kotick Copy Share Image
In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief… — Bobby Kotick Copy Share Image
I like what I'm doing. If I didn't like what I was doing, I'd be doing something else. — Bobby Kotick Copy Share Image
How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market… — Bobby Kotick Copy Share Image
The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises. — Bobby Kotick Copy Share Image
I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds. — Bobby Kotick Copy Share Image
Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed. — Bobby Kotick Copy Share Image
I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it. — Bobby Kotick Copy Share Image
