Our guts can really mislead us. Sometimes, what we think of as our gut is something else, like an outside influence. If you're going to buy an apartment and it smells of freshly baked bread, you're more likely to want… — Noreena Hertz Copy Share Image
If somebody tweets 'I like Coca-Cola,' does that mean that they're actually going to buy Coca-Cola? One can? Two cans? Three cans? If they retweet someone else's Tweet, does that mean they're going to buy it? — Noreena Hertz Copy Share Image
When Apple introduced its game-changing iPhone in 2007, Nokia was caught sleeping on the job. Although it had actually developed an iPhone-style device -… — Noreena Hertz Copy Share Image
I've become increasingly fascinated with social media to improve on traditional ways of preparing for and predicting the future. — Noreena Hertz Copy Share Image
I grew up in a highly political home. My mother was the co-chair of the 300 Group, an organisation whose aim was to get… — Noreena Hertz Copy Share Image
What about those who help growth indirectly, those who stay at home and look after others - mothers, carers of elderly parents or sick… — Noreena Hertz Copy Share Image
We are living in a time in which movies such as 'Super Size Me' and 'An Inconvenient Truth' have made box-office history, and books… — Noreena Hertz Copy Share Image
We live increasingly in a world of haves and have-nots, of gated communities next to ghettos, of extreme poverty and unbelievable riches. Some enjoy… — Noreena Hertz Copy Share Image
With consumers having ever more choice, corporations must invest more and more in courting public opinion. — Noreena Hertz Copy Share Image
I was really interested to see whether we could make predictions or forecasts by listening in on what people were saying on social media. — Noreena Hertz Copy Share Image
Things do go wrong. Not everyone benefits from the capitalist dream. — Noreena Hertz Copy Share Image
It's actually very surprising how little we think about the quality of our decision-making and how we could improve it. How absent decision-making classes… — Noreena Hertz Copy Share Image
Get into the habit of imagining an alternate scenario. By posing such 'imagine if' questions... we can distance ourselves from the frames, cues, anchors… — Noreena Hertz Copy Share Image
I really believe in a globalist agenda, but globalization isn't just allowing companies to trade freely all over the world. It's about what types… — Noreena Hertz Copy Share Image
