“A few years ago, Tor Wager, a neuroscientist at Columbia University, wanted to figure out why placebos were so effective. His experiment was brutally straightforward: he gave college students electric shocks while they were stuck in an fMRI machine. (The… — Jonah Lehrer Copy Share Image
It's a hard thing to describe. It's just this sense that you got something to say. — Jonah Lehrer Copy Share Image
“When the mind is denied the emotional sting of losing , it never figures out how to win.” — Jonah Lehrer Copy Share Image
“Insights, after all, come from the overlap between seemingly unrelated thoughts. They emerge when concepts are transposed, when the rules of one place are… — Jonah Lehrer Copy Share Image
“Every brilliant experiment, like every great work of art, starts with an act of imagination. Unfortunately, our current culture subscribes to a very narrow… — Jonah Lehrer Copy Share Image
“You break out of the box by stepping into shackles. From Imagine: How Creativity Works pg 23 (hardcover)” — Jonah Lehrer Copy Share Image
So let's not pretend that travel is always fun. We don't spend 10 hours lost in the Louvre because we like it, and the… — Jonah Lehrer Copy Share Image
“In fact, most of us see perseverance as a distinctly uncreative approach, the sort of strategy that people with mediocre ideas are forced to… — Jonah Lehrer Copy Share Image
“Even when alternative views are clearly wrong, being exposed to them still expands our creative potential. In a way, the power of dissent is… — Jonah Lehrer Copy Share Image
Cities force us to interact with strangers and with the strange. They pry the mind open. And that is why they are the idea… — Jonah Lehrer Copy Share Image
Distance and difference are the secret tonic of creativity. When we get home, home is still the same. But something in our mind has… — Jonah Lehrer Copy Share Image
In fact, the only way to remain creative over time--to not be undone by our expertise--is to experiment with ignorance, to stare at things… — Jonah Lehrer Copy Share Image
