The "Lucifer Effect" describes the point in time when an ordinary, normal person first crosses the boundary between good and evil to engage in an evil action. It represents a transformation of human character that is significant in its consequences.… — Philip Zimbardo Copy Share Image
“...the Diderot effect describes the tendency for one purchase to lead to others... First a fishing pole, then tackle boxes full of fishing gear. Perhaps the place in our homes where we most clearly see the Diderot effect operating is… — Joshua Becker Copy Share Image
