“People who escape familiar groups and make contact with unfamiliar ones becomes smarter and more creative. They have what Ronald Burt calls a "vision advantage." They are no longer captives of their cultures.” — Grant McCracken Copy Share Image
“We need [retail] shelf space to serve as our deep space. We are going to put things there and invite the consumer to give… — Grant McCracken Copy Share Image
“Burying ourselves in the cultivation of a single talent is now ill advised. What we need are lots of little projects, sent out into… — Grant McCracken Copy Share Image
“People who escape familiar groups and make contact with unfamiliar ones becomes smarter and more creative. They have what Ronald Burt calls a "vision… — Grant McCracken Copy Share Image
![“We need [retail] shelf space to serve as our deep space. We are going to put things there and invite the consumer to give it a try....Most consumers engage in variety seeking, in any case. Why not invite them to pursue it within a purchase instead of across purchases?” quote by Grant McCracken](https://sms4smile.com/quotes/img-quotes/5e3/grant-mccracken-81705_quote_we-need-retail-shelf-space-to-serve-as-o_506979.jpg)
