“Like every company, every person has a dozen good stories that reveal that person. A talent in marketing is to discover your stories—some the enterprise has forgotten, ignored, or overlooked—and tell them well. That’s your task, too. What is your… — Harry Beckwith Copy Share Image
“Education does more than prepare us for careers and expand our minds. It enlarges our world—the number of people with whom we can connect.… — Harry Beckwith Copy Share Image
“Product distinctions, the historic centerpiece of product marketing, exist only briefly—and in the prospects’ minds, often not at all.” — Harry Beckwith Copy Share Image
“Buying things is only sometimes about owning the things. Buying often is simply about what 50 Cent observed: being ABLE to buy. Having less… — Harry Beckwith Copy Share Image
“When outsiders criticize Americans, they regularly note that we seem self-centered, which we are. But few contend we are selfish, and with good reason;… — Harry Beckwith Copy Share Image
“Acquaintances give us moments; friends give us hours; good friends give us days.” — Harry Beckwith Copy Share Image
“As in golf, so in the rest of our lives. We practice our strengths but ignore our weaknesses. You can see the waste. You… — Harry Beckwith Copy Share Image
“Like every company, every person has a dozen good stories that reveal that person. A talent in marketing is to discover your stories—some the… — Harry Beckwith Copy Share Image
“Great brands, however, are authentic. They have endured because people have learned they are credible and have come to trust those brands to be… — Harry Beckwith Copy Share Image
“Decades ago, Rudolph Flesch discovered that readers were not just attracted to words, but to the breathing room between sentences and paragraphs. Long sentences… — Harry Beckwith Copy Share Image
“We view Big Business as business but equate small business with art; we call it entrepreneurship.” — Harry Beckwith Copy Share Image
“People know that Jacks of All Trades are Masters of None, and people seek out masters. They trust specialists. Try to appeal to thousands,… — Harry Beckwith Copy Share Image
