“Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles — some that you will never be able to empathize with unless you dive deep in qualitative and quantitative data. And that is… — Laura Busche Copy Share Image
“Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a… — Laura Busche Copy Share Image
“I would love to tell you that being a content manager is easy. Straightforward. That you will be able to focus on what is… — Laura Busche Copy Share Image
“Everyone is either building an audience or being an audience these days. Someone, somewhere in the world is thinking up content that will appeal… — Laura Busche Copy Share Image
“Scale yourself. Go beyond what you can do and what you know. Look at your content machine and make it work nonstop, seamlessly, and… — Laura Busche Copy Share Image
“Text, images, and video are the paint swatches of 21st-century artists — with a single catch: this form of art has to communicate, engage,… — Laura Busche Copy Share Image
“Do not confuse location with direction. Location is where you are, direction is where you are going.” — Laura Busche Copy Share Image
“We are faced with the incredible challenge of creating high quality content for a crowd of skimmers. The faster you understand this, the more… — Laura Busche Copy Share Image
“If you would not spend time looking at it, do not ship it. One of the best quality assurance rules of thumb is to… — Laura Busche Copy Share Image
“Content sparks our connections with others, our own selves, and the world. What we decide to share is a powerful expression of where we… — Laura Busche Copy Share Image
“I cannot stress this enough: content creators need to stop comparing their work with that of total strangers. Furthermore, we need to stop seeing… — Laura Busche Copy Share Image
“Some creators shy away from systems because they seem overpowering and rigid. However, in reality, strong systems are the only way in which you… — Laura Busche Copy Share Image
“You can practice your grumpy face a million times, you can make a dog surf, you can explode in laughter like Chewbacca mom, and… — Laura Busche Copy Share Image
