“Everyone is either building an audience or being an audience these days. Someone, somewhere in the world is thinking up content that will appeal to you as you read this. You are someone’s target audience.” — Laura Busche Copy Share Image
“Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a… — Laura Busche Copy Share Image
“I would love to tell you that being a content manager is easy. Straightforward. That you will be able to focus on what is… — Laura Busche Copy Share Image
“Everyone is either building an audience or being an audience these days. Someone, somewhere in the world is thinking up content that will appeal… — Laura Busche Copy Share Image
“Scale yourself. Go beyond what you can do and what you know. Look at your content machine and make it work nonstop, seamlessly, and… — Laura Busche Copy Share Image
“Text, images, and video are the paint swatches of 21st-century artists — with a single catch: this form of art has to communicate, engage,… — Laura Busche Copy Share Image
“Do not confuse location with direction. Location is where you are, direction is where you are going.” — Laura Busche Copy Share Image
“We are faced with the incredible challenge of creating high quality content for a crowd of skimmers. The faster you understand this, the more… — Laura Busche Copy Share Image
“If you would not spend time looking at it, do not ship it. One of the best quality assurance rules of thumb is to… — Laura Busche Copy Share Image
“Content sparks our connections with others, our own selves, and the world. What we decide to share is a powerful expression of where we… — Laura Busche Copy Share Image
“I cannot stress this enough: content creators need to stop comparing their work with that of total strangers. Furthermore, we need to stop seeing… — Laura Busche Copy Share Image
“Some creators shy away from systems because they seem overpowering and rigid. However, in reality, strong systems are the only way in which you… — Laura Busche Copy Share Image
“You can practice your grumpy face a million times, you can make a dog surf, you can explode in laughter like Chewbacca mom, and… — Laura Busche Copy Share Image
“Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles — some that you will never be… — Laura Busche Copy Share Image
“Design is your silent storyteller. The visual aesthetic you share with the world tells a story about the values you uphold. When your audience… — Laura Busche Copy Share Image
