Using the Product Development Waterfall diagram for Customer Development activities is like using a clock to tell the temperature. They both measure something, but not the thing you wanted. — Steve Blank Copy Share Image
You need to ask yourself, ‘Where do you want to work: startups, mid-size or large companies?’ If you find yourself debating the ‘startup versus… — Steve Blank Copy Share
A business model describes how your company creates, delivers and captures value. — Steve Blank Copy Share
We now know that something between 85 and 90 percent of most software product features are unwanted and unneeded by customers. That is an… — Steve Blank Copy Share
“The first customer ship date does not mean the company understands its customers or how to market or sell to them.” — Steve Blank Copy Share
The core tenant of what I teach is there are no facts inside the building. When we come up with a new idea, we… — Steve Blank Copy Share
For students to understand what the future of journalism is going to be, they're going to have to invent it. It's a big idea.… — Steve Blank Copy Share
When you're gone would you rather have your gravestone say, 'He never missed a meeting.' Or one that said, 'He was a great father.' — Steve Blank Copy Share
Unless you have tested the assumptions in your business model first, outside the building, your business plan is just creative writing. — Steve Blank Copy Share
Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model. — Steve Blank Copy Share
The company that consistently makes and implements decisions rapidly gains a tremendous, often decisive, competitive advantage. — Steve Blank Copy Share
Business plans are the tool existing companies use for execution. They are the wrong tool to search for a business model. — Steve Blank Copy Share
Startups are painful, stressful and at times demoralizing. You need to be a true believer in the vision of what you are doing. You… — Steve Blank Copy Share
