“When I was in the advertising business, I used to offer free seminars to advertisers about how to create better ads (the material in this chapter being the content). That was not so long ago, but since then the Internet… — Chet Holmes Copy Share Image
“The Web Site Web sites suffer the same problem as most brochures. They are mostly ego pieces touting your greatness. In contrast, a Web… — Chet Holmes Copy Share Image
“If your product is shaving cream, you can use the headline, “The five things you’d better know about shaving and how many different ways… — Chet Holmes Copy Share Image
“If you are a one-person army or a very small company and you, as the entrepreneur, are the main person responsible for growing the… — Chet Holmes Copy Share Image
“word-of-mouth advertising. This is the Information Age, for Pete’s sake, so provide as much as you can. This can get more interesting if your… — Chet Holmes Copy Share Image
“Use market data, not product data. Set the buying criteria in your favor. Find the “smoking gun,” the one thing that undeniably positions you… — Chet Holmes Copy Share Image
“When I was in the advertising business, I used to offer free seminars to advertisers about how to create better ads (the material in… — Chet Holmes Copy Share Image
“program in which all the pieces work together like a finely tuned machine. So your Web site should look very much like your brochure… — Chet Holmes Copy Share Image
