The choices we make lead up to actual experiences. It is one thing to decide to climb a mountain. It is quite another to be on top of it. — Herbert A. Simon Copy Share Image
My research career has been devoted to understanding human decision-making and problem-solving processes. The pursuit of this goal has led me into the fields… — Herbert A. Simon Copy Share Image
By a combination of formal training and self study, the latter continuing systematically well into the 1940s, I was able to gain a broad… — Herbert A. Simon Copy Share Image
I think those who object to my characterizing man as simple want somehow to retain a deep mystery at his core. — Herbert A. Simon Copy Share Image
I tried to develop some theories that took account of the uncertainty in the world and the complexity in the world. — Herbert A. Simon Copy Share Image
Among my European ancestors were piano builders, goldsmiths, and vintners but, to the best of my knowledge, no professionals of any kind. — Herbert A. Simon Copy Share Image
The density of settlement of economists over the whole empire of economic science is very uneven, with a few areas of modest size holding… — Herbert A. Simon Copy Share Image
Viewed as a geometric figure, the ant's path is irregular, complex, and hard to describe. — Herbert A. Simon Copy Share Image
I like to think that since I was about 19, I have studied human decision-making and problem-solving. — Herbert A. Simon Copy Share Image
What information consumes is rather obvious: it consumes the attention of its recipients. — Herbert A. Simon Copy Share Image
“In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What… — Herbert A. Simon Copy Share Image
I was born in Milwaukee, Wisconsin, on June 15, 1916. My father, an electrical engineer, had come to the United States in 1903 after… — Herbert A. Simon Copy Share Image
In arguing that machines think, we are in the same fix as Darwin when he argued that man shares common ancestors with monkeys, or… — Herbert A. Simon Copy Share Image
