If you want to make big improvements in communication, my advice is - hire physicists, not communications people from normal companies and never believe what advertising companies tell you about 'data' unless you can independently verify it. — Dominic Cummings Copy Share Image
Eitan Hersh wrote a book in 2015 called 'Hacking the Electorate.' It's pretty much the best book I've seen on the use of data science in U.S. elections and what good evidence shows works and does not work. — Dominic Cummings Copy Share Image
The reason why Whitehall is full of people failing in predictable ways on an hourly basis is because, first, there is general system-wide failure… — Dominic Cummings Copy Share Image
The audience for facts, evidence and research about microtargeting, Facebook and Brexit is tiny. — Dominic Cummings Copy Share Image
In the commercial world, big companies mostly die within a few decades because they cannot maintain an internal system to keep them aligned to… — Dominic Cummings Copy Share Image
Physicists and mathematicians regularly invade other fields but other fields do not invade theirs so we can see which fields are hardest for very… — Dominic Cummings Copy Share Image
Fundamental to real expertise is 1: whether the informational structure of the environment is sufficiently regular that it's possible to make good predictions and… — Dominic Cummings Copy Share Image
The panic over Sputnik brought many good things such as a huge increase in science funding. — Dominic Cummings Copy Share Image
In history books, luck is always underplayed and the talent of individuals is usually overplayed. — Dominic Cummings Copy Share Image
Changing the world in a profound and beneficial way is not enough to put a dint in bureaucracies which operate on their own dynamics. — Dominic Cummings Copy Share Image
I make judgments about people and ideas individually - for me, parties are just a vehicle of convenience. — Dominic Cummings Copy Share Image
Technology enables people to improve communication with unprecedented speed, scale and iterative testing. It also allows people to wreak chaos with high leverage. — Dominic Cummings Copy Share Image
If you want to avoid the usual fate in politics of failure, you need to understand some basic principles about why people make mistakes… — Dominic Cummings Copy Share Image
