If you sell what you do, you're a vendor. If you sell why you do it, you're a brand. — Simon Sinek Copy Share Image
Customers will never love a company until its employees love it first. — Simon Sinek Copy Share Image
Most people ignore opportunities because they see only danger. Entrepreneurs ignore danger because they see only opportunities. — Simon Sinek Copy Share Image
Good marketing speaks to human beings - the way human beings understand and take in information. — Simon Sinek Copy Share Image
When people are financially invested, they want a return. When people are emotionally invested, they want to contribute. — Simon Sinek Copy Share Image
Happy employees ensure happy customers. And happy customers ensure happy shareholders—in that order. — Simon Sinek Copy Share Image
Good marketing offers us a view of the world. Bad marketing offers us a product to buy. — Simon Sinek Copy Share Image
Entrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who… — Simon Sinek Copy Share Image
When you start with why, which decision you make becomes very easy. It is so hard to do when you may suffer… — Simon Sinek Copy Share Image
Mergers are like marriages. They are the bringing together of two individuals. If you wouldn't marry someone for the 'operational efficiencies' they… — Simon Sinek Copy Share Image
“If anyone has ever sold you anything with a warning to fear the consequences if you don’t buy it, they are using… — Simon Sinek Copy Share Image
All these companies that grew to any sizable proportions were all founded with a belief or a cause bigger than their products… — Simon Sinek Copy Share Image
Entrepreneurs must be practical experts. They needn't set out to be subject matter experts in what they do; they must set out… — Simon Sinek Copy Share Image
“If most companies don’t really know why their customers are their customers or why their employees are their employees, then how do… — Simon Sinek Copy Share Image
“If they had started their sales pitch with WHY the product existed in the first place, the product itself would have become… — Simon Sinek Copy Share Image
“But when a company clearly communicates their WHY, what they believe, and we believe what they believe, then we will sometimes go… — Simon Sinek Copy Share Image
“Sinegal trusts his gut more than he trusts Wall Street analysts. “Wall Street is in the business of making money between now… — Simon Sinek Copy Share Image
I cannot tell you on a day to day basis that there's a return on investment. I can tell you if you… — Simon Sinek Copy Share Image
“Put bluntly, the struggle that so many companies have to differentiate or communicate their true value to the outside world is not… — Simon Sinek Copy Share Image
“There’s barely a product or service on the market today that customers can’t buy from someone else for about the same price,… — Simon Sinek Copy Share Image
“As anyone who starts a business knows, it is a fantastic race. There is a statistic that hangs over your head -… — Simon Sinek Copy Share Image
Notoriously outspoken, his sentences always punctuated with profanities, General George S. Patton was the epitome of what a leader should be like - or… — Simon Sinek Copy Share
“When you are with Marines gathering to eat, you will notice that the most junior are served first and the most senior are served… — Simon Sinek Copy Share
A parent does not do everything for their kid. A parent that does everything for their kid produces a kid with no self-confidence. If… — Simon Sinek Copy Share
Don't wait for perfection before you start. Start somewhere so you can have something tangible you can work to perfect. — Simon Sinek Copy Share
Followers want to be taken care of. Leaders want to take care of others. We can all be leaders. — Simon Sinek Copy Share
“Goethe, the great nineteenth-century thinker, reportedly summed up, “You can easily judge the character of a man by how he treats those who can… — Simon Sinek Copy Share
Pursue the thing inside us and others will help us. Pursue the things outside us and others will compete with us. — Simon Sinek Copy Share
“When a WHY goes fuzzy, it becomes much more difficult to maintain the growth, loyalty and inspiration that helped drive the original success. By… — Simon Sinek Copy Share
“Without the protection of our leaders, everyone outside the inner circle is forced to work alone or in small tribes to protect and advance… — Simon Sinek Copy Share
Any great and inspiring leader or organization that ever existed set out to do something completely unrealistic. — Simon Sinek Copy Share
I try to find, celebrate and teach leaders how to build platforms that will inspire others. — Simon Sinek Copy Share
Instead of showing up to let everyone know how great we are, show up to find out how great everyone else is. — Simon Sinek Copy Share
Knowledge is understanding based on what has been studied and learned. Wisdom is understanding based on what has been felt and experienced. — Simon Sinek Copy Share
There's only one of me. With you using the why in the center of your work helps me. — Simon Sinek Copy Share
“they didn't examine the problem and accumulate data to figure out the best solution - they engineered the outcome they wanted from the beginning.… — Simon Sinek Copy Share
