When designing your product, go beyond consumers' current knowledge base. Design, test, and dig deeper than almost any client would pay you… — Tahl Raz Copy Share Image
At Nike, designers both created and communicated the brand, transforming a company that made shoes into a purveyor of athletic heroism. — Tahl Raz Copy Share Image
Anyone can call himself a promoter. Anyone can call himself a promoter and stage a fight. Unlike other professional sports, whose owners collude out… — Tahl Raz Copy Share Image
If you solve both the consumer problems and the corporate problems, you can win at this game. If you reinvent what a corporation is… — Tahl Raz Copy Share Image
Customers are enormously punishing when companies don't meet their expectations. — Tahl Raz Copy Share Image
The role of president, as George W. Bush commented in 2000, requires vision, management, and an eye for talent - not so different from… — Tahl Raz Copy Share Image
A company's logo can be a visual ambassador, one that goes on everything from business cards to delivery trucks. When used effectively, it can… — Tahl Raz Copy Share Image
Drilling is risky because finding oil is only half the job. The real challenge is finding the money to pump the oil. — Tahl Raz Copy Share Image
Edible Arrangements will have to beat back some rivals, including a handful of mom-and-pop vendors and a company in Pennsylvania called Incredibly Edible Delites.… — Tahl Raz Copy Share Image
Schmoozers are brownnosers, sycophants more suited to middle management than to the Wild West of the entrepreneurial world. — Tahl Raz Copy Share Image
A company logo may be the last thing cost-conscious CEOs focus on when they're looking to jump-start growth. Which is perhaps why it took… — Tahl Raz Copy Share Image
There is constant talk about the intermarriage crisis: who is a Jew and how we define a Jew. That doesn't go over well with… — Tahl Raz Copy Share Image
ReadyMade's first three issues dished out instructions for all sorts of kitschy crafts and odd projects: homemade wallets, Adirondack chairs, even taxidermy. — Tahl Raz Copy Share Image
