Although we've used the concept brand communities a couple of times, it's important to reiterate that communities aren't created, they are courted. Most brands will need to court a range of different communities and travel across pools, webs, and hubs… — Henry Jenkins Copy Share Image
...Fan fiction is a way of the culture repairing the damage done in a system where contemporary myths are owned by corporations instead of… — Henry Jenkins Copy Share Image
The worst thing a kid can say about homework is that it is too hard. The worst thing a kid can say about a… — Henry Jenkins Copy Share Image
When I first started you would pitch a story because without a good story, you didn't really have a film. Later, once sequels started… — Henry Jenkins Copy Share Image
“Anthropologist Mary Douglas (1991) examines the very thin line separating a joke from an insult: a joke expresses something a community is ready to… — Henry Jenkins Copy Share Image
If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them,… — Henry Jenkins Copy Share Image
Although we've used the concept brand communities a couple of times, it's important to reiterate that communities aren't created, they are courted. Most brands… — Henry Jenkins Copy Share Image
Hello. My name is Henry. I am a fan. Somewhere in the late 1980s’, I got tired of people telling me to get a… — Henry Jenkins Copy Share Image
Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a… — Henry Jenkins Copy Share Image
We want to raise a generation of kids who have a mouse in one hand and a book in the other, — Henry Jenkins Copy Share Image
“thousands of people. She debated her opponent on National Public Radio and found herself in the center” — Henry Jenkins Copy Share Image
“The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning, published by the MIT Press, present findings from current research… — Henry Jenkins Copy Share Image
