I think the iPhone is the best consumer product ever. That's what I feel about it. And it's become so integrated and… — Tim Cook Copy Share Image
I think of a traditional CEO as being divorced from customers. A lot of consumer company CEOs - they're not really interacting… — Tim Cook Copy Share Image
At one point in time, you had to choose, 'Do you want to do consumer or enterprise?' But the reality today is… — Tim Cook Copy Share Image
Maybe law enforcement would like the ability to turn on the camera on your Mac. — Tim Cook Copy Share
The sidelines are not where you want to live your life. The world needs you in the arena! — Tim Cook Copy Share
Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition. — Tim Cook Copy Share
It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And… — Tim Cook Copy Share
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their… — Tim Cook Copy Share
From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list… — Tim Cook Copy Share
Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit… — Tim Cook Copy Share
We have never said that we're perfect. We've said that we seek that. But we sometimes fall short. — Tim Cook Copy Share
Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others. — Tim Cook Copy Share
The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is… — Tim Cook Copy Share
