If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is.… — Norman Pearlstine Copy Share Image
Just as there's some technologies that jeopardize revenue for traditional products, there are also technologies that can significantly lower costs. — Norman Pearlstine Copy Share Image
You learn a lot from your customers, and when your customers are also your owners, you learn even more. — Norman Pearlstine Copy Share Image
The issues for journalism and journalists, we see obvious places where presentation is very different in a digital space from traditional print. If you… — Norman Pearlstine Copy Share Image
I think there's huge room for a personality who can create a following, and that personality can be a person or a company. — Norman Pearlstine Copy Share Image
If our brands are going to be in print and on mobile handsets and in video and events, we have to acknowledge that the… — Norman Pearlstine Copy Share Image
The technology is not only the way we change stories, but also changing the relationship to the consumer. — Norman Pearlstine Copy Share Image
Native advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years… — Norman Pearlstine Copy Share Image
I tend to be more interested in the trend pieces than who got a licensing deal for sunglasses, but that's not surprising. — Norman Pearlstine Copy Share Image
Yes, there may be some convergence to what you see on a screen that's different from the way you will experience a magazine in… — Norman Pearlstine Copy Share Image
