“Pioneer social psychologist Leon Festinger made sense of that behavior in his 1950s study, When Prophecy Fails . Festinger and two colleagues closely followed a tiny American sect that predicted natural disasters from which the faithful would be saved by… — Gershom Gorenberg Copy Share
“Pioneer social psychologist Leon Festinger made sense of that behavior in his 1950s study, When Prophecy Fails . Festinger and two colleagues closely followed a tiny American sect that predicted natural disasters from which the faithful would be saved by flying saucers. When the prophesied time passed, the small group of believers suddenly began trying to convince the world of… — Gershom Gorenberg Copy Share