In an industry that has the capacity underutilization that we have, why wouldn't we? It's just common sense. Apparently they're successful (in Canada). Our standard approach is not to cookie cut things. Every market is different, every theater is different.… — Gerry Lopez Copy Share Image
The first time you get a ride on a surf board and you are being propelled along by a wave, it’s probably as close… — Gerry Lopez Copy Share Image
I don't believe in lowest common denominators. Our focus has been on delivering value. We're rarely going to be the cheapest theater in a… — Gerry Lopez Copy Share Image
We don't believe in limiting access to our product. We believe that making our ticket sales available on as many sites as possible is… — Gerry Lopez Copy Share Image
Whether any surfer wants to admit it or not, I think we've all had moments like looking at nice waves coming through the lineup… — Gerry Lopez Copy Share Image
If I can make an economic deal with Amazon that works for them and works for me, OK - I'll make it available. But… — Gerry Lopez Copy Share Image
There is wisdom in waves. Some surfers see it right away, others never do. To find success in surfing, we must learn to be… — Gerry Lopez Copy Share Image
I'm starting to believe that part of the solution regarding the devices is that they have a role to play in engaging the customer… — Gerry Lopez Copy Share Image
Well, in regards to surfing, I’ve learned that there is always another wave coming. Translated that means there is always tomorrow. No matter how… — Gerry Lopez Copy Share Image
We don't believe in splitting the experience. We don't believe in taking a row out and putting in motion seats [that shake and move… — Gerry Lopez Copy Share Image
![“We don't believe in splitting the experience. We don't believe in taking a row out and putting in motion seats [that shake and move in response to cues from a film]. If you walk into that auditorium you're going to have a communal experience.” quote by Gerry Lopez](https://sms4smile.com/quotes/img-quotes/b00/gerry-lopez-24200_auditoriums_we-don-t-believe-in-splitting-the-experi_2130404.jpg)