“Their thinking challenged many notions that were gospel in psychology and among the general public, such as the behaviorist's view that people do things primarily for the rewards they bring, the economist's view that human beings generally make rational decisions,… — Carol Tavris, Elliot Aronson Copy Share Image
“Dissonance theory also exploded the self-flattering idea that we humans, being Homo sapiens, process information logically. On the contrary: If the new information is consonant with our beliefs, we think it is well founded and useful: "Just what I always said!" But if the new information is dissonant, then we consider it biased or foolish: "What a dumb argument" So… — Carol Tavris, Elliot Aronson Copy Share
“Elliot predicted that if people go through a great deal of pain, discomfort, effort, or embarrassment to get something, they will be happier with… — Carol Tavris, Elliot Aronson Copy Share Image
“Children learn to justify their aggressive actions early: They hit a younger sibling, who starts to cry, and immediately claim, "But he started it! He deserved it!" Most parents find these childish self- justifications to be of no great consequence, and usually they aren't. But it is sobering (0 realize that the same mechanism underlies the behavior of gangs who… — Carol Tavris, Elliot Aronson Copy Share
“If you want advice on what product to buy, ask someone who is still gathering information and is still open-minded. And if you want… — Carol Tavris, Elliot Aronson Copy Share Image
“Their thinking challenged many notions that were gospel in psychology and among the general public, such as the behaviorist's view that people do things… — Carol Tavris, Elliot Aronson Copy Share Image
