We are sculptors finding ourselves in the evolution of choosing, not in the results of choice. — Sheena Iyengar Copy Share Image
The key to getting the most from choice is to be choosy about choosing. — Sheena Iyengar Copy Share Image
Choosing is a creative process, one through which we construct our environment, our lives, ourselves. — Sheena Iyengar Copy Share Image
I'm a great believer in the idea of not choosing based on our taste. — Sheena Iyengar Copy Share Image
Being a Sikh meant having to do what Mom and Dad said, and going to temple, and Mom and Dad choosing who… — Sheena Iyengar Copy Share Image
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share Image
Also if they choose from more options than fewer options they're less satisfied with what they choose and that is true whether… — Sheena Iyengar Copy Share Image
“The challenges we face when it comes to identity and choice exist precisely because choosing is not only a private activity but… — Sheena Iyengar Copy Share Image
I think of choosing as a... both a fun and an effortful activity and I think of choice as something that in… — Sheena Iyengar Copy Share Image
People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered… — Sheena Iyengar Copy Share Image
When you're choosing furniture for your home that's supposed to express who you are, what you are also saying is you want… — Sheena Iyengar Copy Share Image
They [people] start asking themselves "Well which one is the best? Which one would be good for me?" And all those questions… — Sheena Iyengar Copy Share Image
“One could even argue that we have a duty to create and pass on stories about choice because once a person knows… — Sheena Iyengar Copy Share Image
Now if you expand their choice set. Say you give them 20 different speed dates, everything goes out the window. Everybody starts… — Sheena Iyengar Copy Share Image
“When the options are few, we can be happy with what we choose since we are confident that it is the best… — Sheena Iyengar Copy Share Image
“The ability to choose well seems to depend in no small part upon our knowing our own minds. And when we ask… — Sheena Iyengar Copy Share Image
“Henri Poincaré, a celebrated French mathematician and philosopher of science, said, “Invention consists in avoiding the constructing of useless combinations and in… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that… — Sheena Iyengar Copy Share
“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price… — Sheena Iyengar Copy Share
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live… — Sheena Iyengar Copy Share
You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give… — Sheena Iyengar Copy Share
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi… — Sheena Iyengar Copy Share
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to… — Sheena Iyengar Copy Share
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. — Sheena Iyengar Copy Share
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves… — Sheena Iyengar Copy Share
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store… — Sheena Iyengar Copy Share
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share
So gut tells you "How do I feel about this right now?" It doesn't tell me how I feel about it tomorrow or even… — Sheena Iyengar Copy Share
I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One… — Sheena Iyengar Copy Share
Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer. — Sheena Iyengar Copy Share
![“They [people] start asking themselves "Well which one is the best? Which one would be good for me?" And all those questions are much easier to ask if you're choosing from six than when you're choosing from 24 and if you look at the marketplace today most often we have a lot more than 24 of things…” quote by Sheena Iyengar](https://sms4smile.com/quotes/i/d29/sheena-iyengar-2596_asking_they-people-start-asking-themselves-well_1639131.png)
