We just wanted to do a chip that tasted great, but wasn't bad for you. — Keith Belling Copy Share Image
We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It was just… — Keith Belling Copy Share Image
I was convinced you were not able to tell a consumer you can have a healthy fried chip or a good-tasting baked… — Keith Belling Copy Share Image
I knew I shouldn't be eating fried chips, but I'm just not a fan of baked chips, as much as I tried them. — Keith Belling Copy Share
Like a lot of snackers, I recognized that snacking is an indulgence and is all about taste. — Keith Belling Copy Share
Potatoes are popped, with no oil, using the same technology used in the rice cake manufacturing business. It took a lot of trial and… — Keith Belling Copy Share
You can't rest on your laurels. You have to continue to innovate; you have to continue to be different. — Keith Belling Copy Share
When I went to visit this rice cake plant, I hadn't realized how the rice cakes were made. As soon as I saw the… — Keith Belling Copy Share
I'm definitely a serial entrepreneur and a serial snacker. And when it comes to snacks, I'm more of a salty snacker, though I've been… — Keith Belling Copy Share
You have to have a ton of passion for what you're doing because being an entrepreneur is probably twice as hard as you think… — Keith Belling Copy Share
I'm a snacker, but also health-conscious. I thought there had to be an alternative to what was out there. But it had to taste… — Keith Belling Copy Share
We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to… — Keith Belling Copy Share
The influencer strategy hasn't been built around celebrities. We're looking for influencers within every marketplace, who are the people who help influence decision-makers within… — Keith Belling Copy Share
My passion for snacking and search for a great tasting, better-for-you snack sparked my interest in creating what has become popchips. — Keith Belling Copy Share
