“To appreciate the asymmetry between the possibility effect and the certainty effect, imagine first that you have a 1% chance to win $1 million. You will know the outcome tomorrow. Now, imagine that you are almost certain to win $1… — Daniel Kahneman Copy Share Image
“The stumbling block isn't the certainty effect per se. It's the way that smart people are influenced by mere words, by the way the choices are framed.” — William Poundstone Copy Share Image
