“You can't just rely on problems, you've got to have something stronger. That's why I think that the big skill in selling isn't so much getting the customer to admit to problems. Almost everyone I call on has problems, but… — Anonymous Copy Share Image
Customers often value a good more when its price goes up. One reason may be its signaling value. An expensive handcrafted mechanical watch may tell time no more accurately than a cheap quartz model; but, because few people can afford… — Raghuram Rajan Copy Share Image
