“Imagine that you are about to purchase a jacket for ($125)[$15] and a calculator for ($15)[$125]. The calculator salesman informs you that… — Richard H. Thaler Copy Share Image
![“Imagine that you are about to purchase a jacket for ($125)[$15] and a calculator for ($15)[$125]. The calculator salesman informs you that the calculator you wish to buy is on sale for ($10)[$120] at the other branch of the store, located a twenty-minute drive away. Would you make the trip to the…” quote by Richard H. Thaler](https://sms4smile.com/quotes/img-quotes/55e/richard-h-thaler-8113_motivation_imagine-that-you-are-about-to-purchase-a_2954367.jpg)