A global brand building strategy is, in reality, a local plan for every market. — Martin Lindstrom Copy Share Image
Products are produced in the factory; brands are produced in our minds. — Martin Lindstrom Copy Share Image
The reality is that a brand can no longer afford to be "friends with everyone." — Martin Lindstrom Copy Share Image
Brands must make use of the inclination of consumers to be persuaded by friends. — Martin Lindstrom Copy Share Image
When we brand things, our brains perceive them as more special and valuable than they actually are. — Martin Lindstrom Copy Share Image
A competitor is a valuable foil that unites a company from within and pushes the brand's boundaries. — Martin Lindstrom Copy Share Image
Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking. — Martin Lindstrom Copy Share Image
Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable… — Martin Lindstrom Copy Share Image
I think it is fair to say that the end goal might be a demand yet your focus when building brands should… — Martin Lindstrom Copy Share Image
Roughly 21,000 new brands are introduced worldwide per year, yet history tells us that more than 90% of them are gone from… — Martin Lindstrom Copy Share Image
Brand handling synergy means developing and communicating your company's values and identity consistently. — Martin Lindstrom Copy Share Image
A brand is an emotional construct. It helps you to project an image to the world which you'd like to own. — Martin Lindstrom Copy Share Image
Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By knocking on doors, it has established a… — Martin Lindstrom Copy Share Image
The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become… — Martin Lindstrom Copy Share Image
Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate… — Martin Lindstrom Copy Share Image
Once you know the reason why - you've defined your white space of canvas on which you can paint and create a… — Martin Lindstrom Copy Share Image
If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to… — Martin Lindstrom Copy Share Image
If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through… — Martin Lindstrom Copy Share Image
The U.S. has dominated and continues to dominate the society and thus products and brands activating fear - and subsequently removing fear… — Martin Lindstrom Copy Share Image
Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a… — Martin Lindstrom Copy Share Image
Imagine a smashed stained-glass window, a page torn from a Bible, or a snippet of choral singing. You would still recognize their… — Martin Lindstrom Copy Share Image
Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's… — Martin Lindstrom Copy Share Image
Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when.… — Martin Lindstrom Copy Share Image
Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In… — Martin Lindstrom Copy Share Image
In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want… — Martin Lindstrom Copy Share Image
“Americans’ reputation for friendliness is the absence of physicality. In the United States, no one ever touches anyone else and if they do so… — Martin Lindstrom Copy Share
“French and Italian hospitality industries, food service employees take pleasure in being the best at what they do. They may be the finest oyster… — Martin Lindstrom Copy Share
“Most remember Hitchcock as a skilled storyteller, but what few know is that the director shot his movies using two separate scripts. The first,… — Martin Lindstrom Copy Share
I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension… — Martin Lindstrom Copy Share
“If a living place can be likened to a city, the art on the wall, or the lack of art, is the first sign” — Martin Lindstrom Copy Share
We're all obsessed with our smartphones and thus really don't see anything around us. — Martin Lindstrom Copy Share
“Russia’s biggest downside, for me at least, is its lack of color. Being in Russia is like breathing different oxygen, and I can feel… — Martin Lindstrom Copy Share
Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems… — Martin Lindstrom Copy Share
A brand is an emotional construct. It helps you to project an image to the world which you'd like to own. — Martin Lindstrom Copy Share
“the Apple logo hangs from an unseen thread in many Apple Stores like a Bethlehem star?” — Martin Lindstrom Copy Share
“In some instances, I’ve found that executives don’t even use their own products.” — Martin Lindstrom Copy Share
“In an analysis of over one billion pieces of emoji data across the globe, across numerous categories, it wasn’t surprising to find that UK… — Martin Lindstrom Copy Share
Visit your local supermarket or retail chain. You'll experience a lot of visual stimulus, but it's unlikely that your other senses will encounter any… — Martin Lindstrom Copy Share
Today's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation or a… — Martin Lindstrom Copy Share
“The Italian-owned Benetton label, for example, manufactures its entire clothing line in white. Once the clothes are delivered to distribution centers, Benneton’s analysts assess… — Martin Lindstrom Copy Share
