“Straight advertising’ is the equivalent of ignoring your girlfriend over dinner. Branded content, and CRM, and co-creation is the opposite. It’s telling her she’s hot.” — Simon Pont Copy Share Image
“The fundamentals will cause us all to stand and stare; our want for material possessions, our possession and passing on of heirlooms, our want… — Simon Pont Copy Share Image
“Happiness is our one ultimate end. Boil it right the way down, reduce all those motivational drivers, and sitting right there at the centre… — Simon Pont Copy Share Image
“Short a bear market, go long in a bull market, either play, you do it on a hunch, harbor a whole lot of hope,… — Simon Pont Copy Share Image
“Straight advertising’ is the equivalent of ignoring your girlfriend over dinner. Branded content, and CRM, and co-creation is the opposite. It’s telling her she’s… — Simon Pont Copy Share Image
“Friday’s “Working Lunch” is at The Avenue on St James's Street. It’s a bit like eating in an art installation, a White-Out affair that… — Simon Pont Copy Share Image
“Like a squash ball, locked inside an all-glass court, played in a never ending Sisyphean rally between two invisible and equally able opponents, that’s… — Simon Pont Copy Share Image
“Technology, society, media: these are mutable forms, shape-shifting, forever re-purposing themselves. They sit within the wild, weird and wonderful frame of change. But there… — Simon Pont Copy Share Image
“It was the tequila that did it. Tequila is spiteful, two-faced, sweet as pie when you’re saying hi, paying your monies and throwing ‘em… — Simon Pont Copy Share Image
“The internet reflects us at our eccentric, absurd, trivial best. It shows us as stoned online game-players and people wearing home-made Tron suits. It… — Simon Pont Copy Share Image
“How much do you enjoy the ad of the hot brunette in the skimpy tank-top winking at you? How much do you enjoy that… — Simon Pont Copy Share Image
